What is Customer Relationship Management (CRM)? Why is it important for every business? How can one efficiently manage customer relationships? These questions are commonly asked by people who are new….
Can organizations truly derive actionable insights from all the data they collect? Is it possible to make sound business decisions without the appropriate analysis of available data? How then does….
Is Customer Relationship Management (CRM) simply a sales tool? Can its capabilities extend beyond aiding sales and nurturing leads? What can be its role in customer support? These are the….
What factors motivate customer behaviors? Why do some customers remain loyal to a brand while others defect? How can the understanding of customer behaviors fortify the efficacy of Customer Relationship….